DANI by Daniel K, an established brand in the luxury jewelry market, faced significant digital challenges despite its strong offline presence. The website had minimal visibility, generating almost no impressions, clicks, or sales. SEO issues, including technical errors and unoptimized content, further hindered its performance. Competing in a saturated market with well-established competitors required overcoming a lack of digital awareness and building an effective online presence. Additionally, the long and complex customer journey typical of the luxury segment added another layer of difficulty in driving conversions.