DANI by Daniel K
Strategy · Paid Media · Content · Web
From offline equity to a digitally scalable luxury brand.

Introduction
Full-funnel digital transformation
A luxury fashion brand with strong offline presence and loyal customers — but no digital system capable of scaling it. We built structured paid media campaigns, a refined e-commerce experience, elevated editorial content, and an influencer model that turned creators into a measurable, repeatable revenue channel.


Results
+841% revenue growth
+841% revenue growth. +538% orders. −71% cost per acquisition. 13.3x influencer ROAS. A scalable luxury brand, built for sustained growth across markets.
